Job Overview
Job Discerption / Account Manager:
A senior account manager works across a number of sectors, including advertising, digital and marketing. Their role within a creative agency is to oversee projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential.
Daily contact with clients is a key part of the job, so offering new and forward-thinking ideas is essential to the productive communication process. Often, a senior account manager will be expected to pitch to clients, so a very confident and assertive attitude is necessary to promote the agency’s ideas and benefits.
Reporting to the company’s directors, this is a fast-paced environment that is both demanding and fulfilling, involving the co-ordination of internal and external staff. The agency will also depend on you to give your projects direction and maintain a clear strategy to achieve the very best outcome for the client.
Typical activities
- The day-to-day management of clients’ marketing and advertising campaigns
- Pro-active leadership that encourages teams to perform to the best of their ability.
- Regular communication and liaison with clients at a senior level
- The organization of client feedback
- Generating accurate reports and status notifications
- Pitching fresh and innovative ideas to clients
- Completing projects to a specific schedule and within an agreed budget
- Using your knowledge and skills to push clients, the team and the agency in the most productive direction.
Every agency needs slightly different skill sets, so a senior account manager needs a wide range of abilities. These include:
- Significant experience in professional client relationship management
- A solid background in advertising, design or marketing
- The ability to plan and strategize at a senior level
- A persuasive and confident approach to creative projects
- Excellent written and oral communication skills
- Effective team management capabilities
- A keen attention to detail and budgetary restraints
- Full awareness of creative processes and techniques – including digital platforms.
- The willingness to note relevant trends and develop ideas
- The ability to work as an authoritative figure in a busy team
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